Taxonomy

Taxonomy for the Consumer Demographics dataset

NOTE: * fields are redacted by default.

ColumnTypeDescriptionExample
useridstringUnique User ID9F8134BC4A372DDEE0A9E41D20FBC061B6084468
ipaddress*stringIP Address192.158. 1.38
maid*stringMobile advertising IDAE7E364D-6561-471C-830D-94523BFBC94Z
estimated_ageint32User age calculated from birthday25
age_rangestringUser age range25-34
age_generationstringUser's generation as determined by ageMillennials
race_ethnicitystringUser's declared race/ethnicityAfrican American or Black
income_rangestringUser's declared household income range before taxes$30,000-$34,999
income_bucketstringUser's income bucketLow Income
genderstringUser's declared genderFemale
user_zip_sha256stringSHA256 hash of user's home zip code58517ad1dc1903ee77592637cbfd6832eae79b31a082a7ddf8140854f660488d
user_statestringUser's declared home stateTennessee
user_state_abbrevstring2-letter abbreviation of the user's declared home stateTN
presence_of_children*booleanPresence of children under 18 in user's householdtrue
quant_of_childrenint32User's declared number of children in household under 181
educationstringUser's declared highest level of educationAssociates degree
living_situationstringUser's declared living situationOwned
hh_sizeint32User's declared household size3
marital_statusstringUser's declared marital statusMarried
employment_statusstringUser's declared employment statusEmployed Full-time
sexual_orientation*stringUser's declared sexual orientationHeterosexual