Consumer Demographics

Information like age, race, gender, income band, and location

Overview

This dataset contains standard user demographic information like age, race, gender, income band, and location. See Taxonomy for all available fields.

Each record contains a standard userid which can be used to join demographics to various other datasets, such as transactions and receipts.

Other user identifiers, such as ipaddress, maid, and sexual_orientation are redacted by default and only available upon request where your use case(s) meets the requirements of the user and supplier. Additionally, the user_zip field is a sha256 hash of the zip code.

Panel Statistics

More Statistics